Nike “Department of Unimaginable: Chicago Chapter”

Social Campaign, Microsite, Print | Producer

Agency: Digital Kitchen

Creative: Jason Esser, Nico Gibson

Editor: Mike Alfini

VFX: John Fischer

To generate hype around its 2019 Chicago Air Max Day, Nike partnered with Digital Kitchen to create buzz-worthy content. Story and in-feed social videos lived on Instagram, Twitter, and Facebook while two different microsites encouraged visitors to sign up for the big day during Phase 1 (tease) and Phase 2 (registration). A lenticular printed card, given out in-store on Air Max Day, motivated customers to “decode” a message which pushed them to the Phase 2 microsite to register for the event.