Canada Goose “The Journey”

Video Content + Retail Experience | Producer

Agency: Digital Kitchen

Creative Director: Jason Esser

Director: Kacper Larski

Editor: Andy Ramsey

Retail Experience – Canada Goose partnered with Digital Kitchen to create narrative content for the clothing brand’s first-ever digital experience retail store, which opened in Toronto in December 2019. The store consists of an LED floor that simulates cracking ice as guests walk across, 360º projecting mapping of Canada’s most scenic landscapes, and interactive jackets with projected mapped hotspots that display content on LED screens when touched. Guests can also suit up in a Canada Goose parka and watch a narrative film in the Cold Room as snow billows around them and temperatures drop below -12º C. Before leaving, guests can learn more about Canada Goose products while stories evolve in front of them on transparent OLED screens and they can browse the digital vaults to purchase a coat of their own.

The video on this page is a highlight reel of the live action portion of the content, which was filmed on location in Canada with crews traveling between Vancouver Island and Whistler, BC over the course of 10 days.